Helping B2B organisations sell more.

We partnered with Wolfgang during our annual team offsite to introduce our global business development teams to a new sales methodology. We tasked Wolfgang to deliver a unified sales language despite our unique set of challenges: varying sales experience, language barriers, regional nuances, sales cycle differences, and more. He dedicated ample time to fully understand these problems and curated a bespoke workshop that fit our sales teams’ needs. We emphasized the importance of long-term adoption, and he made sure that was a priority when leading the workshops. The training was a great success, and our teams were engaged with critical thinking, deal reviews, introspective discovery, and coaching throughout the full day. We left the offsite with a better understanding of our own team and a clear direction to improve. I cannot recommend working with Wolfgang enough, and we look forward to working with him again in the future.

"Wolfgang delivered an excellent sales workshop during our team offsite in Edinburgh. His engaging approach and practical strategies made complex sales concepts easily actionable. I highly recommend his workshop for teams looking to enhance their sales performance through expert coaching."

“We brought Wolfgang in to help improve how our team sells, and it's been one of the most worthwhile things we've done this year. He took the time to understand who we are as a business before he arrived, and built the workshop around that rather than delivering something generic. He's calm and measured, but also engaging and tenacious. We came away with a practical framework the team could start using straight away. I'd happily recommend him to any business owner looking to improve their sales.”

“Wolfgang enabled us to get into the true value of our product and service for our customers, helping us to transform our sales efforts dramatically and growing the business 4x from the previous year. With the learnings from Wolfgang’s expertise, we expect the business to keep growing at the same rate if not more. We would highly recommend Wolfgang to any business which was looking to significantly grow their sales output!”

"I really learned a lot from Wolfgang’s sales training. He shared fantastic, practical insights that I will definitely be using on a daily basis in my work."

"Wolfgang worked with our partners and us on several occasions to deliver practical, useful sales training. He is highly professional, took the time to understand our context in depth, and designed workshops that were tailored to our specific needs rather than relying on a standard approach. The feedback from our participants was very positive. That is why we re-engaged him, and we look forward to working with him in the future."

"Wolfgang delivered sales training for Talentor International and our partners. The feedback was excellent. The online training stood out in particular. Keeping people engaged and focused in virtual sessions is difficult, yet Wolfgang made it look effortless. He had more than 40 of our partners actively working on their individual sales skills throughout the programme. From the design through to the facilitation, he turned an ambitious programme into a highly engaging learning experience. I would happily recommend Wolfgang to any organisation looking for practical, high-impact sales training. Fun, personal and a true virtual and live experience to work with him!"

"We worked with Wolfgang for almost 3 years during which time our revenues nearly tripled. His expert guidance kept us focused on our targets. Crucially, he helped us untangle the sales and marketing challenges that were holding us back. As a result, we now have much more robust sales processes in place and a strong pipeline moving forward."

“WOLFGANG’S ENGAGING AND EXPERIENCE-BASED APPROACH TO BUSINESS DEVELOPMENT STRATEGY - AND EXECUTION - REVOLUTIONISED OUR BUSINESS’ ABILITY TO GO TO MARKET AND WIN THE RESULTING OPPORTUNITIES. IN HIS TIME SUPPORTING OUR TEAMS, WOLFGANG WORKED TO REFINE OUR VALUE PROPOSITION AND MESSAGING; SUPPORTED OUR CORE (AND EXTERNAL) MARKETING RESOURCE OUTPUT; LEAD ONE OF THE LARGEST NEW CLIENT CONTRACT WINS IN OUR HISTORY; AND AIDED OUR SEARCH AND RECRUITMENT OF PERMANENT BD&M HEADS. HE’S MY ‘GO TO’ BD GURU, AND ONE I’D PERSONALLY ENDORSE IF YOUR BUSINESS’ BD EFFORTS NEED SUPERCHARGING!”

"We worked with Wolfgang for over two years. During that time, he helped us improve our sales processes, refine our sales pipelines to a very effective level and coach and engage the sales team to lift their motivation and morale. We have seen phenomenal growth in deals closed during that period. He freed up my time and established a sales reporting that helped us stay on top of our commercial performance and sales forecasts. We’d recommend Wolfgang to any business that wants to improve its sales operation."

"We have used Wolfgang’s expertise at various stages in Plum Guides’ development. He has helped us with sales management, sales processes and sales skills. Wolfgang was fantastic at learning about our specific needs and provided insightful observations and actionable advice. I can recommend Wolfgang to anyone needing help with their sales teams."

"Wolfgang is not only a great person but also an exceptional sales consultant and coach. He offers valuable insights into the industry, along with practical advice and tactics for approaching both broad challenges and specific situations. What stands out most to me is his willingness to ask the tough questions and hold you accountable. He has a unique ability to shift the focus back onto you, encouraging a strong sense of personal responsibility and ownership over your work. I would highly recommend Wolfgang to anyone looking to elevate their sales career."

"WHEN I BECAME THE MD OF RESIDENT HOME, I NEEDED AN EXPERIENCED AND TRUSTED PERSON TO HELP ME PITCH TO MAJOR HIGH STREET RETAILERS AND ADVISE ON OTHER BUSINESS DEVELOPMENT ACTIVITIES. I DIDN’T HESITATE TO CONTACT WOLFGANG! WITH WOLFGANG'S GUIDANCE, I FELT CONFIDENT GOING INTO THE PITCHES AND HAVING HIS SENIOR SUPPORT WAS ESSENTIAL FOR MY BUSINESS. I CAN HIGHLY RECOMMEND WOLFGANG TO ANY COMPANY LOOKING FOR SALES EXPERTISE."

"WOLFGANG HELPED DEFINE OUR SALES PROCESS AND STRATEGY INCLUDING, PROSPECTING, VALUE PROPOSITION, SALES ANALYTICS, AND TEAM MENTORING. HE STRUCTURED OUR SALES APPROACH, PROVIDED COACHING, IMPROVED OUR CLIENT ENGAGEMENTS AND WAS GENERALLY A POSITIVE INFLUENCE ON THE BUSINESS. I CANNOT RECOMMEND WOLFGANG HIGHLY ENOUGH."

"I had the privilege and the pleasure of being coached as a sales contributor & a manager, by Wolfgang a number of years back. I've yet to meet a better listener. Wolfgang carefully understood core areas of the business, led an impactful workshop & then got stuck in at the frontline, which was where the most improvement was evident. he changed my perspective on sales entirely & I have continued to adopt a mindset following the principles Wolfgang covered. celebrating the wins & coaching the losses with the team, performance went up. not only as an individual contributor, but our UK sales force's deal conversion nigh on tripled, we were seeing upwards of 80% in some months."

"We’ve been working with Wolfgang for a few years back, when our sales results were inconsistent and we lacked structure. Wolfgang quickly established relationships with those in the sales team, building skills, confidence and a positive attitude. The results, of course, improved. But Wolfgang has also helped us develop a remarkable culture in the sales team. We’re constantly learning and improving, always looking at our own data, and sharing our learnings from a recent podcast or book. In the past year, we’ve had a number of breakthroughs leading to us having our best results ever, and Wolfgang has played a pivotal part in that."

"Working with Wolfgang has been a great experience. We'd gotten a bit out over our skis with larger Enterprise deals, leaving opportunities on the table and being more reactive than proactive. Wolfgang quickly understood our situation as a growing company in a narrow niche and helped us refine our sales strategy and better capitalize on our potential. I recommend Wolfgang to anyone looking to enhance their sales function. His insights and guidance were invaluable."

"We needed help navigating the complexities of B2B Enterprise Sales with major accounts and turned to Wolfgang. Wolfgang’s sales expertise and his background working for Amazon, Lindt, and Mars meant he was a great fit for Vyper. Wolfgang understood our challenges and provided practical insights from the start. He brought professionalism and structure to help us identify new opportunities. I recommend Wolfgang to any business looking to optimise and improve its sales function."

"During my early tenure as Head of Business Development at SearchPilot Wolfgang was incredibly helpful. He set up our essential infrastructure—implementing pipeline meetings, reporting frameworks, CRM standards, targets, and a comprehensive sales playbook. Further, he introduced me to MEDDICC methodology which has improved the qualification of deals in the pipeline. Beyond technical expertise, his infectious enthusiasm and unwavering support made him an invaluable partner. If you're looking to elevate your sales performance and team culture, Wolfgang's strategic guidance and positive energy make him an exceptional ally."

"I got in touch with Wolfgang because his name kept popping up as a recommended sales coach. We wanted to create a repeatable, scalable sales process, but we didn't know in what form or in which areas. Wolfgang took the time to really understand our context and our objectives.
He helped to structure our sales approach, coached us on how to improve client engagements and was on hand for any sales related advice we needed. We'd highly recommend Wolfgang to any business looking to improve their sales function."